Contact:
Tara Powers, Brian Burch
(616) 233-0500
tpowers@lambert-edwards.com
bburch@lambert-edwards.com
GRAND RAPIDS, Mich., April 2, 2008 – Zondervan, a world leader in Christian communications, has named Ginia Hairston vice president of marketing for its trade book division.
In this role, Hairston will be responsible for managing all aspects of the trade book marketing function, setting new strategy, and executing innovative and effective marketing plans. She will work closely with both the sales and marketing teams to ensure the success and integration of all programs.
Hairston joins Zondervan with more than 15 years of experience in Christian publishing, specifically with the WaterBrook Multnomah Publishing Group, a division of Random House, Inc., where she most recently served as vice president of marketing and publicity. Hairston's responsibilities at WaterBrook Multnomah included managing the marketing of more than 120 titles, oversight of advertising and promotional budgets, and developing and launching new marketing initiatives for the organization.
"Ginia brings a proven track record of success to her new role at Zondervan, as well as a rich understanding of the Christian publishing industry, which will make her transition to Zondervan virtually seamless," says Moe Girkins, president and CEO of Zondervan. "I'm confident she possesses the right balance of innovative, strategic thought and management experience required to lead our trade book division. We're excited to have her on board, and are eager to blend her many talents with those of the exceptionally creative team we already have in place."
Hairston holds a BA in English and Business, with an emphasis in marketing from Converse College in Spartanburg, South Carolina. She will begin her responsibilities as vice president of marketing May 12, 2008.
Zondervan, a
HarperCollins company, is a world leader in Christian communications and the leading Christian publishing brand. For more than 75 years, Zondervan has delivered transformational Christian experiences through general and academic resources by influential leaders and emerging voices, and been honored with more Christian Book Awards than any other publisher. Headquartered in Grand Rapids, Mich., with offices in San Diego and Miami, Zondervan conducts events and publishes its bestselling
Bibles,
books,
audio,
video,
curriculum,
software, and
digital products through its
Zondervan,
eZondervan,
Zonderkidz,
Youth Specialties,
Editorial Vida, and
National Pastors Convention brands. Zondervan resources are sold worldwide through retail stores, online, and by
Zondervan ChurchSource, and are translated into nearly 200 languages in more than 60 countries. Visit Zondervan on the Internet at
www.zondervan.com (mobile site:
zvan.mobi).
