Contact:
Tara Powers, Brian Burch
(616) 233-0500
tpowers@lambert-edwards.com
bburch@lambert-edwards.com
Inspired By… The Bible Experience and Karen Kingsbury’s Between Sundays Light Up New York Just In Time for the Holidays
GRAND RAPIDS, Mich., November 1, 2007 – The 2007 Audiobook of the Year, Inspired By...The Bible Experience, and New York Times bestselling author Karen Kingsbury, will be seen by more than 87 million people in one of the busiest places in the world, New York City's Times Square. Zondervan, the leading Christian publishing brand, is sponsoring two trailers that will appear on the famous Geoffrey Tron wrap around video screen electronic billboard with its 10 foot tall, 39 foot wide main screen, at the flagship Toys"R"Us store. The trailers will run November 5 through New Year's Day.
"Times Square during the holidays is an experience unto itself and we thought, what better time and place could there be for people to experience the best in Christian fiction and award-winning audio Bible," said Bill Oechsler, executive vice president of marketing at Zondervan. "The Geoffrey Tron is an outstanding placement backed by a family-friendly venue (Toys"R"Us). We are truly excited to showcase these highly anticipated products to such a broad audience at such a celebrated time."
Located at 44th and Broadway, the Geoffrey Tron is the only bi-directional screen in Times Square. Its distinct shape, utilizing both north and south directions along Broadway, extends over the sidewalk to engage the daily multitude of pedestrians, automobiles, and public transit riders in both directions.
Inspired By...The Bible Experience is the most ambitious and award-winning audio Bible available. The 15 second Times Square trailer will feature in-studio video clips of Denzel Washington, Blair Underwood, Alfre Woodard, and Cuba Gooding, Jr, representing the 28 Grammy, 8 Emmy, 5 Golden Globe, and 3 Oscar winners who joined prominent clergy and the Prague Philharmonic Orchestra in recording Inspired By… The Bible Experience. Currently on sale nationwide, Inspired By...The Bible Experience complete Bible (Old Testament and New Testament) is a must-have gift this holiday season. More information and samples are available at www.zondervan.com/tbe.
Simultaneously, Zondervan will feature a 15 second trailer of award-winning author Karen Kingsbury's newest novel, Between Sundays, a book about love, redemption, and the victories in life that really matter. Known best for her "life-changing fiction," Kingsbury won the 2007 Christian Book of the Year award for Ever After, a first ever for a female writer and a work of fiction. More information and samples of Kingsbury's work are available at www.zondervan.com.
The Zondervan campaign will run four times every hour, 24 hours a day, seven days a week. The prominent placement will rotate the trailers alongside other advertisers, including USA TODAY, during Times Square's busiest season. Eager buyers can purchase Between Sundays and Inspired By...The Bible Experience around the corner at the Timeless Treasures bookstore, Barnes & Noble, Borders, or other fine stores, in-person or online.
Zondervan, a
HarperCollins company, is a world leader in Christian communications and the leading Christian publishing brand. For more than 75 years, Zondervan has delivered transformational Christian experiences through general and academic resources by influential leaders and emerging voices, and been honored with more Christian Book Awards than any other publisher. Headquartered in Grand Rapids, Mich., with offices in San Diego and Miami, Zondervan conducts events and publishes its bestselling
Bibles,
books,
audio,
video,
curriculum,
software, and
digital products through its
Zondervan,
eZondervan,
Zonderkidz,
Youth Specialties,
Editorial Vida, and
National Pastors Convention brands. Zondervan resources are sold worldwide through retail stores, online, and by
Zondervan ChurchSource, and are translated into nearly 200 languages in more than 60 countries. Visit Zondervan on the Internet at
www.zondervan.com (mobile site:
zvan.mobi).
