Zondervan - Vice President of Marketing - CARR
Advanced Search
 
Job Opening
 
Position:    Vice President of Marketing - Church, Academic, and Reference Resources (CARR)     Position Range:    $63k-$103k
CARR Hiring Range:    $63k-$83k

Responsibilities
• Provide leadership working with staff to develop innovative marketing strategies and plans for CARR’s key partners and authors.
• Serve as mentor to marketing and publicity staff to motivate them for innovative and creative marketing that breaks new ground with fresh approaches, reaching budget and sales goals for books, ebooks, audio books, software, video, and mobile products.
• Participate in weekly CARR update meetings and CARR publication board meetings.
• Work with the CARR publications board to evaluate proposals and help establish sales unit goals.
• Take leadership in preparing and presenting CARR products at sales conferences by working closely with staff and the SVP Publisher.
• Work with the SVP Publisher to develop the CARR marketing budget and then manage and monitor marketing expenditures to stay on budget and reach revenue goals for the three major categories of CARR products.
• Oversee CARR effective participation in multiple academic and church conventions/conferences• Serve as a liaison and advocate for CARR products with sales staff and key outside accounts.
• Serve as key contact with CARR publishing partners, agents, and key authors in terms of accountability for CARR’s marketing plans.
• Work with the SVP Publisher to set goals and help the CARR team continue to grow by adding to its front-list of products and drawing on its backlist resources in ways that support the Zondervan mission and contribute to meeting the ongoing needs of the church and academy.

 
Knowledge/Experience
• Bachelor’s Degree required and marketing training
• Seminary education in biblical/theological studies
• Industry knowledge: association with the evangelical church and the world of seminary education. The industry knowledge should provide the capability to understand and communicate with church staff members, faculty, and students.
• Experience working with evangelical biblical/theological resources in print and electronic formats used by church leaders, academics, and informed laypersons.

 
Skills
• Aptitude to understand and work with cutting-edge technology, tools, and social networks for marketing and promoting in innovative ways.
• Ability to establish, cultivate, and maintain strong interpersonal relationships.
• Ability to communicate articulately and compellingly in public speaking and writing
• Ability to mentor employees and lead effective and organized meetings
• Ability to motivate and build consensus within a team
• Able to prioritize, manage projects, and meet deadlines
• Able to work in a stimulating environment that includes: team-work and interaction with Zondervan employees in various departments, authors, agents, publishing partners, and sales accounts.

 
Personal Characteristics
• A vital walk with Christ and love for the church and the academy
• Commitment to the mission of Zondervan and its values
• Motivation to stay current with changes in technology and marketing in order to use them in CARR marketing
• Personal integrity
• Organized and self-disciplined with commitment to meet deadlines
• Ability to multi-task in a fast pace environment
• Flexibility in adapting well to rapidly changing environments with a positive attitude
• Highly motivated/self starter with initiative
• Team player
• Detail oriented
• Confident, professional attitude
• Values innovation

 
Flex Time Possible: Yes Travel Required: Yes

Hours:
Mon. - Fri. (8:00 a.m. - 5:00 p.m.)
 

TO APPLY, please complete our online application form.

TO APPLY via mail please send a letter of interest and a personal resume to:
VH-HR
Zondervan
5300 Patterson SE
Grand Rapids, MI 49530