Job Opening
 

Responsibilities
• Develop Marketing strategies in consultation with VP Marketing; Publisher, and sales channels directors for Zondervan resources in key categories.
• Lead the product development team to develop new frontlist titles and mine existing backlist to effectively and creatively fulfill Zondervan’s mission.
• Lead team marketing efforts through input from Editorial Marketing, Sales, Creative, and Production to deliver complete marketing plans in timely fashion.
• Directs and oversee marketing tactics for all Book or Bible projects each fiscal year in conjunction with Marketing and Promotions Managers.
• Clearly identify the best product positioning strategies for key products through consumer research. Define the affinity groups/key audiences, key consumer benefit, and most significant features.
• Inspire and direct work of Zondervan’s creative communications department staff by providing all the necessary information to accomplish marketing objectives.
• Supervise budget planning and track team budget.
• Provide departmental leadership through development of divisional plans, identifying specific objectives, determining strategies and leading in department activities as assigned
 
Knowledge/Experience
• At least 8 years in Marketing
• Bachelors degree required (MBA Preferred)
• Experience in publishing industry
• Experience in Advertising/Media planning/PR a plus
 
Skills
• Strong written and verbal communication skills
• Strong leadership skills
• Strong relational skills
• Excellent organizational skills
• Ability to plan ahead and meet deadlines
• Ability to multitask
• Experience and ability to work cross departmentally
 
Personal Characteristics
• Self starter
• Flexible
• Persuasive
• Energetic
• Detail oriented
• Works well under pressure
 

Hours: Mon. - Fri. 8:00 a.m. - 5:00 p.m.
 

TO APPLY, please complete our online application form.

TO APPLY via mail please send a letter of interest and a personal resume to:
VH-HR
Zondervan
5300 Patterson SE
Grand Rapids, MI 49530