Job Opening
 

Responsibilities
• Work with product marketing teams to manage consumer engagement through specific online marketing initiatives. Serve as primary contact for one or more product groups to facilitate effective online marketing strategy.
• Project manage external technology partner relationships in conjunction with internal resources to insure on-time and on-budget delivery of new products/capabilities.
• Further Zondervan’s initiative of engaging consumers through a variety of social networks, blogs, and Web 2.0 tactics.
• Create emails (HTML and text) and Web pages, database/email list maintenance, and coordinate with staff to ensure proper setup, testing, deployment and tracking of email/online campaigns.
• Drive the development of search engine optimization.
• Develop and track usage metrics and identify trends across several properties and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential.
• Develop and maintain content on various Web sites.
• Work with digital media files (audio, video) in coordination with social networking initiatives.
 
Knowledge/Experience
• Bachelor’s degree (concentration in marketing, advertising, communications, computer science) or equivalent.
• Minimum of 3 years experience managing and executing online marketing strategies.
• Good working knowledge of HTML and various online programming languages.
• Experience developing/presenting content and managing requirements for web design.
• Experience with web site creation including content management and programming.
• Experience with audio and video editing software.
• Familiarity with web analytics standards.
• Familiarity with email marketing best practices.
 
Skills
• At least 2 years SEO and SEM experience.
• Experience in Pay-Per-Click (PPC) campaigns.
• Experience with a variety of social networking applications.
• Experience working with databases.
• Experience working with audio and/or video recording and editing.
• Familiarity with rich media applications (Flash, etc), design, and best practices.
• Familiarity and experience with photo/image editing applications (Photoshop, Illustrator, etc.).
• Strong project management background.
• Excellent written and verbal communication.
• Copywriting experience.
• Experience and ability to work cross departmentally
 
Personal Characteristics
• Flexible self-starter
• Strategic thinker and keen sense of the Internet.
• Passion for the consumer and ability to identify needs and ways to meet needs.
• Ability to self-prioritize tasks and work effectively under time pressure.
• Strong writing skills.
• Energetic
• Detail oriented
 

Hours: Hours 8:00am – 5:00pm, M-F
 

TO APPLY, please complete our online application form.

TO APPLY via mail please send a letter of interest and a personal resume to:
VH-HR
Zondervan
5300 Patterson SE
Grand Rapids, MI 49530